Project Objectives
This PR campaign included an opportunity to introduce and highlight Beryl Bain as an intersectional Black female creative thus far, and as a first time playwright. We also garnered media traction for Marcel Stewart, as a Black Jamaican-Canadian theatre professional.
We delivered a PR campaign to amplify this production to theatre and mainstream outlets, as well as racialized media.
This included pertinent details about the production itself, and leveraging messages and narratives about Bessie Coleman, including the release of a Bessie Coleman Barbie, and the iconic Bessie Coleman Day flight, which took place in 2022.
Time: February 2023
Client: Theatre Gargantua
Role: Publicity campaign
Results
The campaign metrics and highlights included an audience of 90.9M across 71 pieces of coverage including television, print, critics circle, radio and digital content.
