Little Jamaica, a Black Business and Professional Association (BBPA) In the Community Initiative, has partnered with the city of Toronto’s Economic Development and Culture Division, the Confronting Anti-Black Racism Unit and other partner to foster the development of this vibrant Eglinton West enclave.

Konvo Media developed a social media strategy for the client to promote the Little Jamaica economic development initiatives.

With 'Shop Little Jamaica', we leveraged social media to encourage shopping in-person and online to support small businesses in Little Jamaica 2. 

With 'Discover Little Jamaica', we leverageed social media to educate and engage target audiences around the history of the neighbourhood and its rich culture.

Time: 2021

Client: Black Business Professional Association

Role: Social Media Strategy